Your Invitation To Become A Supporter

Dear Reader,

What do I get as A Rich Life Supporter?

There are two main inclusions:

  1. A Rich Life, which is a fortnightly periodical founded by myself, Claude Walker. 
  2. My ASX  investment recommendations as soon as they become available.

What is included in the fortnightly periodical?

It covers the most interesting developments in equities, global business, global news, global politics, the arts, culture, and the environment. You can expect:

  • A weekly disclosure of my real-life ASX portfolio, with all my holdings, portfolio changes and position sizing, in order to ensure transparency.
  • Instant access to all the Supporter Only Content on ethical investing, news and culture
  • Supporter-only coverage, as soon as it is published.
  • Accurate, well-referenced reporting on news events around the world.
  • Reviews of art and music, historical stories of interest, fiction, music and so much more…

What can I expect from the ASX recommendations?

  • When I find an idea I really like, Supporters can expect a detailed investment thesis examining the business model, management quality, main risks, and long term opportunity.
  • At least one day after each buy recommendation, I will purchase some of the stock with my own money.
  • For each buy recommendation, I’ll provide detailed coverage of the half-year and full-year results.
  • And of course, for each buy recommendation, I’ll let you know when I think it’s time to sell, and wait at least one day before selling shares myself.

Thank you for your enthusiasm in clicking on this invitation to become a supporter of A Rich Life. In return, it is my pleasure to make this offer to you. However, please note, we also have the right to give you a pro-rata refund at any time and cancel the subscription.

Supporters also get succinct, well referenced summaries of the latest news on subjects like public health, freedom of speech, and public safety.


I’m not a natural marketer. But I love those people who have supported us despite the lack of ‘hard sell’ and it’s my honour to share with you some of the feedback I’ve received so far.

I am really pleased that Supporters say they find value in the Supporter Subscription, in both good times and bad. With permission, I am sharing one of my favourite emails, below:

Just wanted to send some encouraging feedback on how helpful I’ve been finding all of the content on the site. The latest framework piece is a prime example – so good. It has all been enormously helpful to guide my thinking through this crazy period and bolstered my confidence be decisive and proactive with a plan rather than frozen like a deer stuck in the headlights…

You are definitely succeeding in your mission to be the subscription that this subscriber loves the most!

Many thanks and keep safe!

– Mark

On February 29, 2020, Scott wrote:

Your writing has now saved me a lot of money with 5G many months ago and now your call on this [the impact of coronavirus].  So your service is very valuable.

On 26 October, 2020, Steve wrote:

Been a supporter for around 6 months now and it has been very worthwhile, so thank you.

And I’ve had similar sentiment expressed on Twitter:

On the other hand we had a “classic value investment” win with a micro-cap I’ve covered since the first issue:

I’m very proud to share some unsolicited discussion about my writing which can be viewed, right here on the strawman blog

In it, Storge says:

There article is here but I’m not sure if people will be able to access it unless they are members of A Rich Life which I am…

And Bear77 replies:

Snap! So am I Storge. Well worth the small fee too. I believe “Rich Life” membership is on an invitation-only basis, but I got an invite within 6 weeks of registering my interest, so perhaps I got lucky… Claude also of course used to head up Motley Fool Australia’s “Hidden Gems” service and had an impressive record during his tenure there – despite the one-recomendation-per-month timeline not really suiting his style in my opinion (eh, Andrew!?). He’s an ethical investor, a deep thinker, and a small cap guru in my opinion. I don’t hold many of the same companies that he does, but I read everything he writes, and I always learn from it.

Now, I have no idea the real names of these kind people but let me tell you, when I read something like that, it fills my heart with enthusiasm to continue to build A Rich Life. (So thanks, again supportive Supporters).

Looking back, some of the content I’m proudest of was about a stock I don’t like.

One Supporter wrote:

I must also thank you for that article titled “Why I would never own iSign this (ISX)”.
I was dithering about closing the position and you gave me the push. I was pretty happy I did when it crashed a few weeks later.
So really from my small investment into Ethical Equities, I have made many thousands of dollars.
Thank you so much and best wishes.

Of course, we have some wins as well:

I joined Claude as a supporter and am extremely pleased to say investment has paid off handsomely in particular with assisting my sell decisions in PME and VLT along with buy ideas KME and CWL. Claude is a lateral, unique thinker and his insights have helped with my approach to the market directly and indirectly. I can’t recommend his service highly enough.

– Kristian, Sapient Capital

But ultimately, there’s no greater success than customer satisfaction:

I just wish I had joined his supporter program earlier.

– David

Raise your bloody subscription fees!!!!! You are too cheap and i worry (probably not as much as you) that by being too cheap you might attract a certain kind of subscriber that could lead to a “watered down” service to please the masses. (me being selfish).
I am sure you have it covered, just wanted to say thanks for your efforts and keep it up!

– Jon

Just a quick note to say how much I’ve been appreciating your website, and your regular postings throughout the current crisis. Your posts have definitely helped me steer my modest portfolio to a better place than I would have otherwise.

– Matt B

A more reserved 60 year old rode out the GFC and now I am witness to another major market disruption; life is nothing if not interesting. I can however say with certainty that one of my best investments is becoming a Rich Life Supporter.

– Doug M


PS: Here’s some more of the feedback I’ve received running prior publications:

Claude gives us honest advice and will say it when he was wrong, it is like any company if you have good honest management, you’re half way there

– Marc

I sure did get Pro Medicus early

– Grant

Thank you so much Claude, the length you went to to help me understand that is above and beyond, keep up the great work mate.

– tmc86

Thanks again to the team at ethical equities.. ROI on the membership fee works out to be about 1 day…

– M T (via twitter)

Those of us within Claude’s inner bubble would prefer to keep him to ourselves. Please don’t sign up

– Jaye (provided testimonial)

I think I owe you a drink or two!

– Kurt (via email)

I am super happy with my first few months of membership to your service.

– Josh (via email)

Before wrapping up my spiel, I’d like to share the stat I am most proud of. Our offer of a pro-rata refund has only been taken up less than 3% of Supporters (so far, touch wood). We give all subscribers the right to cancel their subscription at any moment and receive a pro-rata refund for the month paid in advance. This removes an incentive for us to skimp on value delivered. We are proud of our low refund rate and we will make every effort to be the subscription you love most.

Finally, I was reminded in this exchange that part of the real value of having a group of Supporters who ask such interesting questions (and very astute beginner questions.)

Monthly Pricing

The monthly price is $39.50 per month at the moment, but we are planning on putting it up to $45, then $49.50. Once you sign up to any plan, we will never increase the price on you.


Special Annual Pricing

You used to be able to save $55 per year by choosing the $419 per year annual subscription, and there is no additional risk in this approach, as you are (of course) entitled to a pro-rata refund, at any time (you simply need to request one via email). However, we are currently not accepting annual subscriptions at this price, as there is a price increase coming. After that, the special annual price will be around the same as the current monthly price annualised, so you’re better off just getting the current monthly price while it is still available.