Does Life360 (ASX: 360) Have A Good Business Model?
Life360 has been a popular ASX tech stock, but is the Life360 business model attractive to potential investors?
Life360 (ASX: 360)
Life360 Inc. (ASX: 360) is a San Francisco-based technology company founded in 2008, specialising in location-based services for families. Its flagship product, the Life360 app, offers features such as real-time location sharing, driving safety alerts, and emergency assistance. The company expanded its offerings through the acquisition of Tile in 2021, enhancing its capabilities in tracking personal items.
Life360 operates on a freemium model, providing basic services for free and premium features through subscription plans. As of March 2025, the platform boasts approximately 83.7 million monthly active users and 2.4 million paying subscribers.
Life360 listed on the ASX in May 2019 at an IPO price of A$4.79 per share. In June 2024, it further expanded its market presence by listing on the NASDAQ under the ticker symbol “LIF”. The company continues to innovate in family safety and connectivity solutions.