Adore Beauty Group (ASX: ABY) is an Australian online beauty retailer founded in 1999 by Kate Morris and James Height. Headquartered in Melbourne, the company offers a wide range of beauty and personal care products through its e-commerce platform, serving customers across Australia and New Zealand.
Adore Beauty’s product portfolio includes skincare, haircare, makeup, fragrances, and wellness items from over 300 global and local brands. In October 2020, Adore Beauty listed on the ASX at an IPO price of $6.75 per share. The company has since expanded its operations, including the acquisition of organic skincare brand iKOU in 2024, marking its entry into physical retail.
Adore Beauty continues to leverage its digital platform and customer-centric approach to enhance its market presence.
Adore Beauty (ASX: ABY) reports strong margin expansion in H1 FY25, but revenue growth remains weak. With 25+ stores planned, can its shift to physical retail drive long-term gains? Read more.
The Adore Beauty (ASX: ABY) trading update for Q1 FY2024 shows promise but is it capable of becoming more than a mediocre business in the long run?